Once upon a time  two brothers  bought fishtanks. The younger brother’s setup was very simple – a fishbowl with some gravel and weed. The older brother’s was much more elaborate – a larger, enclosed tank with a filter, lighting and much better decoration.

The younger brother rarely cleaned his tank. The older brother was vigilant in keeping his tank clean.

The older brother  couldn’t understand then why his fish died but his brother’s lived.

It turns out the cleaning chemicals the older brother was using were toxic to fish. Whenever he cleaned the tank tiny traces of the chemical remained, but these were enough to keep fish targets down.

Which all goes to show that when it comes to serving others good intentions aren’t enough. If we want to have transformative impact we need to match good intentions with good practise.