Feeling peckish? Why not try a “Bible Bar”, produced by a US nutritional company called Logia. Foods of the Bible. The company was founded on the premise that the bible outlines God’s plan for good nutrition. Logia points out that “over 50 different foods are mentioned in the Scriptures – mostly all of them in a very positive way.” In particular the principle categories of food mentioned by the bible are fresh fruits, vegetables, seeds, grains and nuts. If we want to follow the biblical approach to nutrition then we will “include as many of the Bible foods as possible into your daily diet.”

To help us do this Logia markets a range of “biblical” nutritional products. One such product is the Bible Bar. According to the Logia web site “The Bible Bar is a highly nutritious food bar based on a recipe from the Book of Deuteronomy 8:8. In Deuteronomy 8:8, God describes the goodness of the Promised Land by listing seven foods which He also calls good. ‘For the LORD thy God bringeth thee into a good land. . . A land of wheat, and barley, and vines, and fig trees, and pomegranates; a land of oil olive, and honey;’ ” And guess what? “These seven foods are all contained in the Bible Bar.”

So what does it mean to be biblical? The Logia company seems to assume that to be biblical is to mimic the practises and habits of people in biblical times. So where to next? The Biblical Footwear company, which of course would manufacture sandals? The Biblical Transport company, which specialises in the use of livestock as the only biblical form of land transportation?

But if being biblical is not mere mimicry, then what does it mean to be biblical?


Note: I ca no longer find a Logia website.